Renowned across the globe for its lifestyle offerings, Kate Spade New York is thrilled to announce the inauguration of an immersive pop-up boutique in Pavilion Kuala Lumpur.
This captivating venture celebrates the highly anticipated launch of the Fall 2023 collection, an event marked by the introduction of the exquisite Dakota handbag line.
Nestled within the heart of Pavilion Kuala Lumpur’s Centre Concourse, this experiential pop-up warmly invites local enthusiasts to embark on an urban adventure, embracing the exhilaration of discovery from August 22nd to August 27th.
Steeped in the iconic hues of Kate Spade green, this pop-up masterpiece exquisitely showcases the brand’s signature elements, set amidst the backdrop of graphic black and cream stripes, as well as delightful polka-dot motifs.
Earlier this year, Kate Spade New York partnered with Pantone, the eminent global colour authority, to introduce the vibrant Kate Spade green. A contemporary tribute to the brand’s legacy, this invigorating shade embodies the spirit of optimism and endless possibilities that have defined the brand for over three decades.
A star of the Fall collection, the Dakota handbag emerges as a new emblematic icon, encapsulating the brand’s essence while introducing a novel visual identity to its repertoire. Merging timeless and contemporary design facets, Dakota exudes an allure that captivates fashion enthusiasts both locally in Malaysia and worldwide.
Boasting a bold signature and artful logo hardware, the design boasts clean geometric lines and modern symbolism, reflecting the brand’s playful spirit while upholding functionality and longevity.
The pop-up exclusively premieres a range of new Dakota styles, available in an array of sophisticated and exuberant shades, such as chartreuse, rock garden, classic black, and cream. Following the pop-up event, the Dakota handbag will be accessible across all Kate Spade New York boutiques in Malaysia.
Beyond an exquisite selection of fashion, the pop-up promises an immersive and interactive encounter for visitors to embark on their unique urban escapades.
Guests are invited to engage in a digital gamification experience named Bag It, unlocking surprises and enjoying complimentary beverages as they delve into this playful interaction.
Within the store, a photo booth adorned with Kate Spade’s signature hues of green, bold patterns, and captivating motifs awaits, capturing moments of delight where guests can then print out a picture strip to keep for memories.
While a digital AI art station empowers guests to craft captivating art pieces using a vibrant palette of shapes and hues that mirror the season’s design elements.
Additionally, visitors can get an exclusive customisable Kate Spade New York luggage tag when they purchase an item at the pop-up store and more compelling promotions await, available only at this captivating pop-up destination.