In Chinese culture, the dragon is considered a powerful and desirable zodiac symbol, especially when paired with the spirit of the tiger, symbolizing a strong force.
Tiger Beer is urging consumers to acknowledge their courageous achievements and set even bolder goals for the Year of the Dragon through the ‘Cheers to a Bolder Tomorrow’ campaign. The campaign, launched at Sunway Velocity Mall, includes exciting promotions and activities aimed at celebrating unstoppable success.
Tiger Beer orchestrated a viral stunt in KL city, featuring a giant tiger and dragon, to inspire Malaysians to embrace courage and pursue their boldest ambitions this year. Currently, Tiger Beer is hosting activities at Sunway Velocity Mall, Gurney Plaza in Penang, and Ipoh Parade, where shoppers can participate in on-ground games to win exclusive merchandise, testing their skills in speed, precision, and coordination.
The official launch at Sunway Velocity Mall saw Roland Bala, Managing Director of Heineken Malaysia Berhad, and Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, setting an enthusiastic tone for the evening. The campaign’s tagline, ‘Gan Gan Chong,’ was chanted by the crowd before the launch animation video played.
Roland Bala expressed Tiger Beer’s desire to be part of Chinese New Year celebrations, offering attractive nationwide activations and promotions. The aim is to let loyal consumers experience the strength of the tiger and dragon as they toast to a bolder tomorrow by setting even more ambitious goals.
A new addition this year is the ‘Bolder Tomorrow’ IG Filter by @TigerBeerMY. By scanning any Tiger Beer logo, users can unlock the filter, generate unique New Year blessings, share them on Instagram Stories with their biggest goal for 2024, and stand a chance to win merchandise from the Tiger Beer x Against Lab Year of The Dragon collection.
This collaboration, featuring five exclusive pieces, blends the brand’s heritage with Against Lab’s contemporary style, shaping a bolder tomorrow in fashion. The collection will be available exclusively at in-mall experiences and online at againstlab.com.
Consumers are encouraged to explore experiences nationwide and redeem exclusive merchandise when purchasing brews under the portfolio during Chinese New Year.
For more information on the Tiger Beer CNY 2024 campaign, merchandise, promotions, contests, and giveaways, visit tigercny.tigerbeer.com, as well as Tiger Beer’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.
It’s important to note that Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above, as HEINEKEN Malaysia advocates responsible consumption and discourages drinking and driving.
