E-Scooter Brand, Beam Launches Campaign On How It Can Help The First & Last Mile Journey

Beam Mobility E-Scooter

Beam Mobility launched its Drive Something New Today campaign to educate consumers on alternative, convenient, and more sustainable modes of transport. The campaign looks to demonstrate the key role that its shared e-scooter service plays in solving the everyday issue of completing first and last-mile journeys when using public transport.

Beam’s mission is simple: to turn little drives into better rides and make cities flow better for everyone. Beam e-scooters fill a long-time gap in our public transportation system by connecting people to transit points, popular destinations, and hotspots with ease and convenience.

This increases public transport usage while reducing dependency on private vehicles. Using e-scooters for single-person travels within a city, Beam complements the existing public transport ecosystem as a convenient, accessible, and healthier way to move around. For every 10km ridden on a Beam instead of a car, riders save 2.65kg of CO2 emissions.

In a recent poll among micromobility riders in May 2022, almost 50% of the 1,800 Beam riders surveyed said that access to e-scooters for the “first or last mile” of a journey had made them more likely or much more likely to consider using public transport as an option for long journeys rather than using cars or ride-hailing services. This attitude flows into real behaviours, with 77% of regular riders saying they always, usually, or sometimes use an e-scooter to connect to or from public transport.

The surveys illustrate how open citizens of Malaysian cities are to the possibility of shared e-scooters operating in their cities, with just 9% of the 1,544 citizens surveyed saying they felt any degree of negativity to the idea. This number halved once the safety features, convenience, and environmental benefits of shared e-scooters had been explained to them.

Technology-Powered for Safe Riding

Safety is a top priority at Beam, and the company is deeply invested in the safety technology of its e-scooters. Underneath the Beam e-scooter’s sturdy aircraft-grade aluminium chassis hides an efficient electric powertrain and a high-grade IoT communications device that works to ensure its riders’ safety and responsible operation.

This enables features such as Beam’s proprietary virtual parking technology, which encourages proper use and return of e-scooters, while its speed-limiting technology (capped at 25km/h) keeps users from going too fast – even when riding downhill.

Beam e-scooters are also equipped with geofencing technology to ensure their e-scooter riders stay within designated areas approved by local councils and regulators for micromobility vehicle use. This ensures the safety of the riders, pedestrians, and other vehicles, while giving Beam the ability to identify inappropriate usage or placement of its vehicles so that it can be resolved immediately. Lastly, all of Beam’s e-scooters are equipped with batteries that are certified to the very highest standards of fire safety as well.

Beam’s commitment to safety goes a step further with the mobility provider’s in-person flagship safety programme called the Beam Safe Academy. Meticulously curated and conducted by Beam’s certified instructors, the programme educates attendees on proper e-scooter usage such as safe parking methods, good riding habits, and local micro mobility laws. This looks to ensure the safety of not only Beam’s riders, but also for pedestrians and other vehicles around them.

Boosting the Local Economy

Beam’s e-scooters have the potential to generate greater footfall and exposure to local businesses, spurring local economy and tourism. The Beam Booster programme – a platform that highlights local businesses through Beam’s proprietary virtual parking technology, encourages Beam riders to make a pit-stop or end their journey right in front of a Beam partner’s doorstep, generating interest and gaining revenue for their business.

Aside from improving public transport connectivity and generating footfall for local businesses, Beam provides employment opportunities in the gig economy, in line with the 12th Malaysia Plan. As an MDEC e-Rezeki partner, Beam employs over 250+ Malaysian gig workers as Beam Rangers to conduct important maintenance tasks on its high-technology e-scooters ensuring that Beam e-scooters are in tip-top condition for users.

Moving forward, following the recognition of micromobility as an essential part of the public transport framework in the 12th Malaysia Plan, Beam’s continued cooperation with federal agencies and local councils helps provide great insights into the development of pedestrian and micromobility-friendly infrastructure. This ensures that as e-scooter usage continues to boom, cities become more accessible while users, pedestrians, and motorists remain safe.

Beam Mobility also strives to ensure that its e-scooters are as accessible and affordable as they can be for all Malaysians. The #BeamForAll campaign advocates for equitable access to transportation services, tailoring its prices to specific community segments, making them a viable option for first and last-mile transportation in underserved areas.