Klook, a well-known platform for travel and experiences in Asia, recently introduced its first global brand campaign, called “The Best You,” in Malaysia. They marked the occasion with a relaxed Raya open house.
The event, held at ROM 8 Studio by Metal Bees, brought together over 75 individuals from the media, influential online personalities, and Klook content creators. The evening offered a chance to connect culturally, share personal stories, and get a first look at the campaign’s brand film. Klook has also collaborated on a unique content series featuring Marie Kondo.
The campaign encourages travellers to rediscover aspects of themselves through thoughtfully chosen experiences.
Travel as a Path to Self-Discovery
The “The Best You” campaign suggests a different way of looking at travel. Instead of just seeing it as a luxury or an escape, it positions travel as something that can spark self-discovery, emotional clarity, and personal growth. Global research indicates that a significant majority of travellers (64%) feel that travel helps boost their self-confidence and reconnect them with who they truly are.
The brand film, unveiled at the launch, encourages viewers to think about the deeper emotional reasons behind why they travel. Whether it’s discovering courage in New Zealand, a sense of playfulness in Tokyo, or a moment of reflection in Ubud, the campaign highlights how exploring new places, meeting different people, and encountering new aspects of ourselves can bring out our best qualities.
To support the global launch, Klook has also partnered with Marie Kondo for an engaging content series that explores her journey of rediscovery. While known for her philosophy of “sparking joy” through tidying, Marie Kondo has now embraced a new chapter focused on finding joy through travel, being present in the moment, and embracing spontaneity.
Klook’s Role in Evolving Malaysian Travel
As local tourism continues its upward trend, “The Best You” aims to support Malaysian travellers who are seeking more meaningful experiences.
Klook plans to highlight curated activities across various categories, including attractions, wellness, food and beverage, transportation, and culture. They intend to introduce themed itineraries and content created by their network of creators to continuously inspire Malaysians to explore their own country in enriching ways.
Beyond the brand film and the content series with Marie Kondo, “The Best You” extends across different platforms with experiences designed to encourage introspection and emotional connection.
An online personality quiz invites people to consider what travel truly means to them. Based on the Myers-Briggs Type Indicator (MBTI), those who take the quiz will be assigned one of eight travel personas. The results will offer insights into each persona’s “best self,” along with suggested Klook experiences tailored to their individual preferences.
Interested in exploring your “best you”? You can take the quiz and begin your journey at experiencethebestyou.com.
