A culinary journey to Italy is set to begin in Malaysia as The Food Purveyor, in collaboration with the Italian Trade Agency, proudly presents “Make It Authentically, Make It Italian!”

This fair is dedicated to promoting certified “Made in Italy” food products across The Food Purveyor’s esteemed outlets, including Village Grocer, B.I.G., BSC Fine Foods, and The Food Merchant.

Happening from 5th – 22nd June, at B.I.G. Publika, this significant occasion will feature over 100 participating Italian brands, exclusive showcases by an Italian chef, offer delightful product samplings, and highlight premium Italian products within the stores.

Taste the Real Italy – No Substitutes, No Shortcuts

Every single product from the more than 100 featured brands in “Make It Authentically, Make It Italian” is 100% Made in Italy. This ensures that each item strictly adheres to Italy’s renowned culinary traditions, established production methods, and rigorous food safety certifications.

Visitors can indulge in the exquisite flavours of chef-prepared pasta, served straight from a grand cheese wheel, or relish a cup of premium illy coffee, expertly brewed in the “Italian way”. Each bite and sip offers an authentic culinary journey, featuring meticulously curated products sourced and flown directly from Italy.

During today’s launch at B.I.G. Publika, guests enjoyed a variety of delightful experiences:

Explore Authentic Italian Deals – Shoppers discovered great deals on a wide selection of Italian-made products, bringing home a true taste of Italy.
Italian Food Tasting Sessions – Guests indulged in flavourful tastings from renowned Italian brands like Antonelli, Madama Oliva, and Sapori.
Handcrafted Gelato & Illy Coffee Pairings – Artisanal Italian gelato was served with a twist, featuring classic flavours like Vanilla and Dark Chocolate, topped with Amarena cherry, Strawberry, and Ginger – perfectly paired with premium illy coffee.
Prizes for BITES Members – BITES loyalty members also stood a chance to win exciting prizes throughout the fair.

This fair is more than a mere promotion; it is a profound celebration of Italy’s rich culinary heritage. With an Italian chef conducting live cooking showcases and a carefully curated selection of products, visitors will feel as though they are being personally guided through a bustling Italian street market by a passionate local.

This initiative by The Food Purveyor, together with the Italian Trade Agency, allows consumers to experience genuine Italian quality and tradition directly in Malaysia, as it promises to delight the senses and deepen the appreciation for authentic Italian cuisine.