Pop by Jaya One, a retail platform created to help entrepreneurs grow their business as well as showcasing their products, has officially launched its brand new shopping concept and multichannel offerings on 6 January 2021 in Jaya One.
It continues in championing homegrown entrepreneurs, creative spirits, and unique businesses that were created out of passion, Pop has now diversified its services to allow vendors to sell online as well as offline – compared to the previous offering of selling only in a physical space.
The retail store is now reimagined as a shopping arcade concept, one of the first urban arcade retrofits in a shopping mall in Malaysia with plenty of unique, purposeful, and artisanal items. The whole concept forms a complex of individual shops representing each vendor with interconnected walkways, enabling visitors to walk from unit to unit like the ones in the UK, Europe, and Japan with an arched covered passageway.
Supporting a more convenient life of the modern world society, Pop also celebrates the addition of a new anchor tenant – Bear Malaysia, which focuses on small home and kitchen appliances such as the likes of electric stewpots, multifunctional health pots, humidifiers, electric lunch boxes, and baby bottle steriliser.
Being a one-stop shopping haven for visitors from all walks of life, Pop The Arcade is a place where you can get whatever you’re looking for across multiple brands and sectors. The whole new concept store – sized 5800 sq ft – is home to more than 40 vendors in the areas of fashion clothing, fine jewellery, beauty accessories, functional & lifestyle bags, hobby & pet items, independent food retailers, plants, yoga wear & gears, home appliances, beds and mattresses, personal care products, and unique gifts.
Overcoming the commoditisation hindrance, Pop The Arcade puts focus on specific consumer segments by creating specific zones within the retail arcade to allow consumers to find an area that caters to them at ease – including fashion, food, home appliances, and lifestyle goods.
Through two core strategies of dispersion and departmentalisation, the brand new concept store creates a balance between comfort and safe shopping as visitors can minimise contact and abide by the principles of social distancing while browsing in spacious and easy-to-navigate zones.
The digitisation of Pop also provides ample opportunity for its retail vendors to decrease customer pain points, while simultaneously creating entirely new delight points as shoppers can now shop online in the comfort of their homes. To celebrate its opening, shoppers can enjoy a RM 5 off with minimum spending of RM 30 on www.popshop.my while stocks last.
While embracing the digital transformation in the era of Covid-19, Pop still continuously challenges its digital counterparts with the continuation of its offline offerings – based on the understanding that many shoppers still want to see or feel products in person. Its curated mix of vendors as smaller stores will add a sense of novelty to Pop The Arcade’s retail offering, at the same time providing customers with a sense of the unexpected and give them a reason to treasure hunt for artisanal goods.
For local brands looking to expand its business, Pop is open to discussion and collaboration with a broadened value proposition of online and offline selling. Interested SMEs can enquire away at [email protected] to keep your businesses ahead of the curve.
For more information, visit https://popshop.my/