Samsung Malaysia Electronics Partners Up With Senheng For The First-Ever Premium Experience Store In Southeast Asia

launch of Samsung x Senheng experiential store

Samsung Malaysia Electronics together with Senheng announced the opening of its first-ever Senheng x Samsung Premium Experience Store located in the heart of Kuala Lumpur at the Shoppes at Four Seasons Place.

The management team of both Samsung and Senheng alongside distinguished guests were present at the grand launch of the store which retails Samsung’s latest collection of mobile devices and state-of-the-art consumer electronics and home appliances that includes flagship line-ups like the Galaxy S series, Galaxy Z series, Galaxy Hearables and Wearables, Neo QLED Smart TVs, BESPOKE appliances and more. 

A group of people in robes standing in front of a stageDescription automatically generated with low confidence

“We are excited for this collaboration with Senheng that extends on our long-term partnership to enhance Samsung consumers’ experiences. At Samsung, people are at the centre of everything we do. Everything that we are doing today is being designed to enrich people’s lives in ways that matter the most and provide a healthier environment” said Edward Han, President of Samsung Malaysia Electronics.

A picture containing text, floor, indoorDescription automatically generated

Chairman of Senheng, Mr. Lim KH, who was also present at the grand launch ceremony shared, “Senheng and Samsung have been engaging in a very fruitful strategic partnership for over many years. Our partnership with Samsung allows an opportunity for a new era of connectivity and collaboration in businesses. We share a commitment to open collaboration and are continually looking for new ways to deliver better user experiences across devices, applications, and services so that people across Malaysia can have a feel of Samsung’s latest products”.

A picture containing indoor, table, wall, roomDescription automatically generated

With a grand space of 5,399 sqft, consumers will not only see a display of Samsung goods at the location but will also get to experience what it’s like to live in a connected, smart living environment. There are six experiential zones of Mobile eXperience, Visual Displays and Digital Appliances that feature Samsung’s latest products including the Galaxy S22 Ultra, BESPOKE AirDresser, Neo QLED 8K TV, The Freestyle, and many others.

In conjunction with the grand launch, there will be exciting deals for customers to enjoy when they make their purchase from 17th June 2022 to 21st June 2022 in-stores and on the Senheng mobile application. From RM1,000 rebate for every purchase of the Galaxy Z Flip3 5G, to RM2,599 worth of free gifts when you purchase a QLED 4K TV. You can also receive up to RM3,699 free gifts when purchasing the BESPOKE refrigerator.

Get the latest Samsung products by visiting their official store here.