Malaysia’s First Ever Exclusive BTS POP-UP Store Is Now Open In 1 Utama

BTS Pop-up store in 1 Utama

The long-awaited and first ever exclusive BTS POP-UP store in Malaysia is now officially open in 1 Utama Shopping Centre with a Grand Opening on 8th September 2021 and retail operations ending on 31st January 2022.

After the initial launch scheduled for 8th May 2021 was postponed due to the MCO, the store will now only welcome fully vaccinated visitors registered on a Virtual Waitlist System with real time queue status programmed in strict compliance to current government safety protocols.

After an exciting regional run from South Korea, Japan, Singapore, Thailand and Philippines, Malaysia is proudly
the fifth country to be selected to feature the showcase which is decorated in the key colour ‘blue’ and draws
concepts from BTS’ fourth studio album MAP OF THE SOUL : 7.

Held exclusively at 1 Utama, the experiential space occupying 3,300 sq ft under the name BTS POP-UP Showcase
in PETALING JAYA, is in line with 1 Utama’s expansion plans of bringing in a series of Korean attractions to its
Korean-themed retail zone “District K”.

The Malaysian ARMY and fans will be thrilled to browse and shop a plethora of over 300 official merchandise to
add to their favourite collections. These range from limited edition apparel, accessories, bags, wallets, figurines,
posters, stationery and lifestyle products offered at the BTS POP-UP Showcase. In addition, there will be a special corner dedicated to exclusive Dynamite-themed items that are only available at the venue itself.

With an exterior swathed in cool black and iconic lighted BTS logo, guests will be completely drawn into
the world of BTS the moment they walk through the entrance. The pop-up’s trademark signature ‘Blue
Door’ greets visitors and leads straight into the BTS POP-UP Showcase main showroom.

Combining brand experience and storytelling, the store interior is set up into distinctive Experiential
Zones that will take fans down memory lane, by going through the different eras of BTS’s music career.
Each zone is specially decorated to recreate instantly recognizable BTS music video sets and corresponding
tracks from the pop icon’s albums.

  • Location: 1 Utama Shopping Centre, G316 Ground Floor LUXE
  • Dates: 8th September 2021 – 31st January 2022
  • Opening Hours: 10am – 8pm Daily *subject to change

Admission Guidelines For BTS POP-UP Store Entry

To ensure a safe and pleasant experience for all, admission to the pop-up store is strictly for fully vaccinated shoppers during Phase 1 and Phase 2 of the NRP, who will also need to scan a QR code at the entrance counter to be registered on a Virtual Waitlist System. A confirmation SMS with link will then be sent which shows the real time queue status virtually, making it safe and convenient for patrons to shop and dine elsewhere while still being able to check their queue number at any time.

Once their turn to enter the store is near, a second SMS will be sent to notify the visitor to return to the store for official entry via QR code. Other SOP’s include compulsory face mask, 1-metre social distancing and MySejahtera check-in. Wrist bands will be issued as an entry pass that allows a maximum stay of 45- minutes per person, with a store capacity limit of only 30 pax at a time. Re-entry and food and drinks are not permitted.

Feature Photo Credit: @1utama