1 Utama Shopping Centre is taking a significant step towards inclusivity with the launch of its new Sensory Pod and Autism Awareness campaign, “As I Am – Celebrating Differences.” This initiative aims to create a more welcoming and accessible environment for individuals with autism spectrum disorder (ASD).
The Sensory Pod: A Peaceful Retreat
The Sensory Pod, a thoughtfully designed calm room, offers a much-needed respite for individuals who may feel overwhelmed by the sensory stimuli of a bustling shopping mall. This serene space, divided into the Awan Play Space and Owl Quiet Zone, provides a soothing environment for relaxation and decompression.
As I Am Membership: A Simplified Process
To access the Sensory Pod and other exclusive benefits, shoppers can easily sign up for the As I Am membership online or at the Customer Service Centre. By providing proof of ASD diagnosis and registering with ONECARD, members can enjoy a seamless experience, including:
- Priority Access to the Sensory Pod: Members can conveniently access the Pod using a unique QR code from the 1 Utama SuperApp.
- Sensory Kits: Members can redeem essential tools like autism communication cards to express their needs and preferences.
- Exclusive Perks and Discounts: As I Am members may enjoy special offers and discounts from participating retailers.
A Commitment to Inclusivity and Sustainability
1 Utama’s dedication to creating a more inclusive shopping experience extends beyond the Sensory Pod. The mall has implemented various initiatives to cater to the needs of diverse shoppers, including:
- Family-Friendly Amenities: Baby rooms, strollers, kiddie rides, and wheelchair services are available to ensure a comfortable shopping experience for families.
- Food Rescue and Sustainability: By partnering with The Lost Food Project, 1 Utama rescues surplus food to reduce waste and provide meals to those in need.
- Community Engagement: The mall actively supports various charitable initiatives, such as the Kotak Project and Book Matters, to give back to the community.
By launching the Sensory Pod and As I Am campaign, 1 Utama is setting a new standard for inclusivity in the retail industry. This initiative not only benefits individuals with autism but also promotes greater understanding and acceptance for all.
For more information about the As I Am campaign, visit the website at www.1Utama.com.my/AsIAm
