If you’ve been out and about in KL, Selangor, Penang, or Johor recently, chances are you’ve spotted strange pink “friendly summons” (or even received one in your mailbox!) paired with mysterious billboards stamped by the so-called Judge Meow Council.
At first, the netizens were puzzled. Was it a new upcoming movie teaser? A prank? A social experiment? Or some secret society of cats taking charge of our wallets?
Even local influencers weren’t spared — several of them have shared snaps of receiving the mysterious pink friendly saman, sparking even more buzz online.
Lazada’s Big Reveal: The 9.9 Guilt-Free Campaign Activation

Turns out, those pink friendly samans weren’t warnings at all, but invitations from Lazada. The campaign is a cheeky wake-up call to remind Malaysians to stop overpaying elsewhere and instead shop guilt-free during the Lazada 9.9 Mega Brands Sale!
Kicking off this year’s 9.9 campaign with a cheeky twist, Judge Meow and the playful Judge Meow Council have been busy handing out pink friendly “samans”.
These friendly “summon” come with rewards —simply answer a question from Judge Meow and you can redeem an exclusive Lazada 9.9 voucher and a chance to win one of 12 grand prizes worth over RM24,000!

Here’s how it works:
- Search “Lazada 99 Guilt Free” on Google and click the first result.
- Register and simply choose a reason for overpaying elsewhere and you will get an exclusive Lazada 9.9 Voucher! *For those who receive the physical “friendly saman”, input your code to get vouchers too!
- You will then receive a unique video based on your chosen scenario. Post this video on TikTok with the hashtags #Lazada99GuiltFree and #LazadaMY, and tag @Lazada_MY for a chance to win one of 12 grand prizes worth a total of RM24,000!
Psst: Additional Surprise – Participants also get to interact and engage in a fun conversation with Judge Meow!
Prizes include exciting rewards from top brands such as Nars, Airbot, Samsung, shu uemura, TTRacing, Dyson, Estee Lauder, Travel for All, OGAWA, HABIB, Shiseido, and Marshall.
Winners will be announced on 19 September on Lazada’s TikTok (@Lazada_MY).
What’s Up for Grabs?
This year, you can shop guilt-free during the Lazada 9.9 Mega Brands Sale (8 Sept, 8pm – 11 Sept, 11:59pm), you can enjoy:
- Up to 90% Off
- Campaign vouchers worth up to RM999
- Exclusive Iconic Deals from top brands – Tune in to LazLive on 9 Sep – 7.30pm & 8.30pm to collect exclusive store vouchers too!
Plus, these brands are bringing their own special promos:
- Nars: Up to 61% Savings + Exclusive Voucher
- Airbot: Up to 80% Off + GWP Worth RM199
- Samsung: Up to 40% Off
- shu uemera: Savings Up to 36% with Mini Lipstick and Extra Gift with Purchases
- TTRacing: Save up to RM200 in the 9.9 Iconic Deal
- Dyson: Up to 15% Off + RM150 Exclusive Voucher
- Estee Lauder: Up to 46% Savings + More with Vouchers
- Travel for All: Up to 65% Off + RM32 Off Min Spend RM100
- OGAWA: Store Discount Up to 70% + Extra Voucher Up to 20% Off
- HABIB: Up to 35% Off + RM20 Seller Voucher
- Shiseido: Discover Shiseido’s Precision Formulas for Timeless Skin – Up to 50% Savings
- Marshall: Up to 40% Off + Up to RM120 Vouchers
Ready to Shop Guilt-Free?
Wow ~ I’ve already started searching for [Lazada 99 Guilt Free] on Google and am ready to claim my vouchers! What are you waiting for?
Search “Lazada 99 Guilt Free” now to join the fun.
Disclaimer: The summons and court references are not real and have no legal effect. Any resemblance to real entities or symbols is purely coincidental or intended as parody.

